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As the Internet continues to evolve and consumers become more savvy by the day, SEO tactics have evolved with it. In order to promote traffic to your website, the standard strategy is still PPC (pay per click) ad campaigns. However, this isn’t the most efficient approach for every business. This is where local SEO comes in, a tweaked approach to SEO and focused search results.
1. What Is Local SEO?
Local SEO is all about narrowing in on both organic and paid ads based on regional parameters. In other words, if you’re in Connecticut, using a local SEO company means that they will help refine your keyword based on what people are searching for locally. Some SEO companies have found that this tactic improved organic traffic by 148 percent.
2. Using a Local SEO Company
Using a company that’s local to your area means that they not only understand the region personally and intimately, but should you need to meet, you’ll be able to do so. Due to the fact that SEO companies and exist all over the world and do business regardless of geographical boundary, it’s common to work with a team you’ll never meet in person. Using a local company, on the other hands, means that it’s possible to meet face to face.
3. Improving Web Traffic to Attract Foot Traffic
For most local businesses, getting hits on your website isn’t about online sales, but attracting customers to walk in the door. That’s why local SEO strategies are extremely effective for brick and mortar businesses. People searching for the services you provide will be connected to your business much more quickly if they don’t have to wade through search results that are most popular based on keyword, versus being based a regionalized search.
If you want to improve the likelihood of being discovered by online searches targeting local businesses, then a local SEO campaign could change the way your company does business and dramatically improve profits.